Canadian artists REIDØ and Max Edwards join forces in their captivating collaboration, “IS WHAT IT IS.” The genesis of “IS WHAT IT IS” can be traced back to REIDØ and Max Edwards’ European adventure, where they found themselves immersed in the diverse music scenes of London and beyond. With their shared experiences, the duo brings a unique blend of dancehall beats, UK grime, and pop influences to create a fresh and energetic track. Drawing inspiration from artists like Ed Sheeran, Justin Bieber, and The Kid Laroi, REIDØ, and Max Edwards infuse their own creativity to produce a song that is undeniably their own.
The song pulsates with dancehall beats, infusing it with a rhythmic energy that demands attention from the very first note. The influence of UK grime is evident in the track’s edginess and bold delivery, adding an element of grit and urban flavor.
Drawing from their pop influences, the duo incorporates catchy hooks, sharp yet sleek rap, and melodic sensibilities that provide a memorable and accessible appeal. Contextually, “IS WHAT IT IS” is a liberating and empowering track where one picks up their own pieces and moves on after betrayal in a relationship. The electro-pop creates a cold sonic demeanor that perfectly aligns with the context. The lyrics, “She said, “You will never find a girl like me.” —Well, thank God… Thank God” features quite a comeback, foreshadowing realization and self-love.
Listen to the embodiment of our rising stars’ REIDØ and Max Edwards “IS WHAT IT IS” and experience diversity within contemporary music.
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Review By: Naomi Joan