Montreal-based artist SUUNCAAT returns with her fifth single, “Luv 1,” an intense metapop exploration that combines haunting atmospheres with hard-hitting beats and a darkly introspective edge. Known for her genre-bending style, SUUNCAAT delivers an immersive soundscape that’s both infectious enough for Halloween.
“Luv 1” opens with driving, drum-and-bass rhythms layered with electrifying synths and thick, resonant basslines, creating a hypnotic foundation. Her voice, subtle and whispery with a sultry edge, hovers over the beat, casting a spell that feels both seductive and slightly unhinged. Lyrically, SUUNCAAT takes a sharp turn from mainstream pop’s typical sweetness, examining the complexities of love and its hidden, darker sides. Her words reveal a psychopathic, sadistic undercurrent, challenging the sanitized narratives often found in love songs and adding a striking authenticity to the track’s mood.
The accompanying music video amplifies the song’s themes. In stark visuals, SUUNCAAT comes off nonchalantly vulnerable out on the open road—demonstrating how uncensored love is and how mainstream pop just glamorizes it. At the end of the day, she’s showing the genre where it’s going wrong metaphorically, hoping they get it.
With “Luv 1,” SUUNCAAT reinforces her ability to balance accessibility with experimentation, offering a sound that’s clean, danceable, and thrillingly subversive. This track highlights the raw complexity of relationships and the masks we wear, making “Luv 1” both a Halloween anthem and a bold, compelling artistic statement.
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Review by: Naomi Joan