Step into the sonic playground of “MRKTPLC,” the latest Yodashe single released this Jan 10. This experimental electronic track is a thrilling journey through other dimensions, with dynamic changes that mirror the multifaceted nature of the digital world it explores.
From the outset, propulsive beats bound over an electronic immersive haze, creating a vibrant introduction. A high, electrifying voice breaks through, questioning, “When you find me in the marketplace, am I what you have been looking for?” This opening sets the stage for reflecting on the market’s competitive edge that coerces artists to transform themselves to align with audience expectations.
As the song progresses, it takes a darkwave turn, enveloping the listener in a brooding ambiance. A heavy instrumental presence overtakes the soundscape, accompanied by a dark, ghostly voice. This section serves as a sonic representation of the profound impact of monetization and market forces, emphasizing the shadows behind the digital business façade.
Slowly comes the experimental textures with glitchy, glitzy, and rattling background noise behind an orchestral grandeur showcasing an immersive and thought-provoking experience. But with pop-song formats integrated, she shows us the successful marketed result that comforts us in our disappointed disarray.
Credits for “MRKTPLC” go to Yodashe for writing and producing at Goldsmiths Music Studios in London. The track was mixed by Mathew Keightley at Hackney Road Studios and mastered by Cicely Balston at AIR Studios, both in London.
“MRKTPLC” is a message conveyed through sound. Yodashe skillfully uses music and instruments as her conduit, exploring the dark side of social media, its destructive algorithms, and the digital marketplace. The thought-provoking lyrics and innovative soundscapes encourage artists to break free from standardization and express new ideas in their craft.
Let’s dive into the digital realm with “MRKTPLC” with Yodashe as our guide.
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Review By: Naomi Joan