A new era by PERSONAL USE: Album Review

by Gabe Finch September 27, 2023

September 27, 2023

In the dimly lit backstreets of electronic music’s labyrinth, there emerges an act that defies conventions and constructs a universe where sound and visuals entwine seamlessly. Personal Use, the brainchild of a lone musician and a visionary video artist, emerges as a sonic chimera, and their latest album, “A New Era,” is nothing short of a transformative revelation.

This album is not just a collection of tracks; it’s a sonic and visual odyssey meticulously crafted to transcend genre boundaries. From the first haunting notes to the final crescendo, Personal Use invites you to surrender to their sonic sorcery. They blend rock elements into their electronic canvas, creating anthems that vibrate with enigmatic and electrifying undertones. Each moment is a tantalizing experience, an invitation to embark on a voyage into uncharted emotional depths.

In a world where music often adheres to formulaic molds, “A New Era” dares to break free. It’s an enigmatic portal to the imagination, a passage to buried emotions, and an echo of catharsis. The album’s guitars, rhythms, and arrangements are meticulously sculpted, ensuring that your senses are kept on a constant edge, ready to be pulled deeper into the abyss of sound.

Personal Use’s mission is clear, as they describe it: “Personal Use is intended to be an emotional journey composed of music and images that draws on various languages and thus ranges from electronic music, ambient music, and soundtracks, trying to bring the audience into a synaesthetic experience.