Sehore dives into the strange, unstable relationship between humanity and artificial intelligence with “IA,” the first single from the art-pop and experimental pop project’s third album. The track makes its subject feel fragmented and slightly uncanny, using an unusual rhythmic structure to reflect a world where machines can imitate human behaviour without necessarily possessing its messier qualities.
The song is written in 5/4, but its pulse never settles comfortably into one shape. The internal groupings constantly shift between patterns such as 3+2, 2+3 and 4+1, creating a rhythm that seems to stumble, reorganise itself and lurch forward again. That instability comes alive in the instrumentation, with a catchy, bustling concoction of sounds playing off one another. The drums smack and bustle energetically, while the bass moodily revs underneath, creating a groove that feels both compelling and slightly unsettled. Catchy guitar strums cut through the arrangement, keeping the track moving even as its rhythmic foundations keep changing.
Lyrically, “IA” turns its attention directly toward algorithmic behaviour. Sehore questions the predictability of systems that appear to know what they will say before they have even listened, pointing toward patterns, protocols and programmed strategies of response. The repeated idea of asking a prompt and receiving an expected answer gives the song a deliberately circular quality, while references to algorithms, patterns and digits make the human-machine divide increasingly blurry. There is something almost playful in the delivery, but beneath it sits a sharper question about whether imitation can ever become genuine understanding.
That tension fits Sehore’s broader approach to the forthcoming album, which alternates consonance and dissonance while incorporating kitsch elements and miniature structures. Recorded at Paco Loco Studio in 2026 and mastered by Mario G. Alberni at Kadifornia, “IA” sounds deliberately constructed yet constantly threatening to come apart.
After recognition at the Global Music Awards, Sehore continues pushing into stranger territory here. At the end of the day, “IA” makes the listener experience a little of its unsettling logic.
Review by: Naomi Joan