IT SOUND has dropped the digital single โItโs Called Bloodโ ahead of the full LP of the same name, due October 10, 2025, via Seahorse Recordings. The Seattle-born project of Jesse Damm thrives in the borderlands of psych-post punk, weaving jagged textures with brooding atmospheres. Already backed by striking cover art from Pascal Le Gras, known for collaborations with The Fall and The Jazz Butcher, the single promises a raw, kaleidoscopic rebellion for the upcoming album.
From the very first notes, โItโs Called Bloodโ lurches forward with sharp, gritty guitars that glisten and churn with a fuzzed-out edge. The percussion rattles and shakes, threading an insistent pulse under the haze. Dammโs low, whispery, almost conspiratorial voice comes low, hovering like smoke in a dim-lit basement club. That performance is eerie, breathy, and restrained, yet commanding in its subtle menace, giving the track that uncanny quality where you canโt quite tell if itโs pulling you closer or holding you at armโs length.
You can hear Soft Cellโs robotic pulse, the wiry mischief of Fad Gadget, while catching the vibe of The Fall in the trackโs rough DIY swing, but thereโs also a stubborn sense of doing things on its own terms, which Swell Maps also have. Itโs jagged, hypnotic, and strangely beautiful, like stumbling on an abandoned neon arcade still humming in the night.
Itโs Called Blood is a transmission from the post-punk underground, soaked in grit and atmosphere, ready to throb its way straight into the bloodstream. Check it out on Spotify.
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Review by: Naomi Joan