IT SOUND has dropped the digital single “It’s Called Blood” ahead of the full LP of the same name, due October 10, 2025, via Seahorse Recordings. The Seattle-born project of Jesse Damm thrives in the borderlands of psych-post punk, weaving jagged textures with brooding atmospheres. Already backed by striking cover art from Pascal Le Gras, known for collaborations with The Fall and The Jazz Butcher, the single promises a raw, kaleidoscopic rebellion for the upcoming album.
From the very first notes, “It’s Called Blood” lurches forward with sharp, gritty guitars that glisten and churn with a fuzzed-out edge. The percussion rattles and shakes, threading an insistent pulse under the haze. Damm’s low, whispery, almost conspiratorial voice comes low, hovering like smoke in a dim-lit basement club. That performance is eerie, breathy, and restrained, yet commanding in its subtle menace, giving the track that uncanny quality where you can’t quite tell if it’s pulling you closer or holding you at arm’s length.
You can hear Soft Cell’s robotic pulse, the wiry mischief of Fad Gadget, while catching the vibe of The Fall in the track’s rough DIY swing, but there’s also a stubborn sense of doing things on its own terms, which Swell Maps also have. It’s jagged, hypnotic, and strangely beautiful, like stumbling on an abandoned neon arcade still humming in the night.
It’s Called Blood is a transmission from the post-punk underground, soaked in grit and atmosphere, ready to throb its way straight into the bloodstream. Check it out on Spotify.
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Review by: Naomi Joan