Giorgio Fazio is a Creative Director with a deep-rooted passion for sound. Over the years, he has shaped images and sonic identities for brands and commercial projects, merging storytelling with sound design. But beyond the briefs and structured concepts, music has always been the purest form of creative expression. Check out the exclusive Interview below:
1. Your roots can often shape your journey. Can you share a story or moment from your early life that had a significant impact on your path into music?
I owe a lot to my older brother, Gianluigi Fazio. When I was a kid, I spent countless nights in our room watching him produce music in the early 2000s. He was already experimenting with Pro Tools and making beats, and I was fascinated by the whole process. Thatโs where my curiosity for sound really started. Over the years, I watched him grow into a successful producer in Italy, with platinum records and a Grammy to his name, and I couldnโt be prouder.
2. Did your musical journey begin with formal training, or was it more of a personal exploration? How has that shaped your unique approach to your craft?
It was pure personal exploration. I never had formal training, but Iโve always been obsessed with sound, breaking it apart, manipulating it, and understanding how textures can tell a story. I started experimenting with music production in my own way, often using whatever I had at my disposal. That DIY approach still influences how I create today.
3. Who were some of the most influential figures in your early musical life, and how did they inspire your sound? Also, whatโs the story behind choosing the name โGIORGIO FAZIOโ?
Bjรถrk was a huge influence for me. Her experimental sound and ability to blend electronic elements with deep emotional storytelling shaped how I perceive music. Growing up, I listened to a lot of different artists, but one who really changed the game for me was Cashmere Cat. Back in the early 2010s, his productions on SoundCloud were groundbreaking, they influenced so much of todayโs music, even if many people donโt realize it. As for the name, I kept it simple, my real name, because I want my work to feel personal and direct.
4. What do you believe sets your music apart? How would you describe your sound to someone discovering you for the first time, and what emotions or experiences do you hope to evoke in your listeners?
I think my music sits between electronic experimentation and raw emotion. Itโs deeply personal, built on layers of textures and atmospheric elements that reflect moments of solitude, nostalgia, and introspection. My latest track, It Felt Like Fire (But I Think It Was Just You), is a good example, itโs driven by a hypnotic arpeggiator that builds into an intense emotional climax before dissolving into nostalgia. I hope listeners can find their own emotions within my music, whether itโs excitement, longing, or reflection.
5. For most artists, originality is first preceded by a phase of learning and, often, emulating others. What was this like for you? How would you describe your own development as an artist and music maker, and the transition towards your own style?
I started by dissecting music I loved, figuring out what made a track work emotionally and technically. In the beginning, I tried to recreate the energy of producers I admired, but over time, I realized that the most interesting music comes from personal experience. My approach is still evolving, but now I focus on making sure each track feels honest and immersive.
6. Music often transcends entertainment. Whatโs your view on the role and function of music as political, cultural, spiritual, and/or social vehicles โ and do you try and affront any of these themes in your work?
For me, music is deeply personal rather than overtly political. But at the same time, I believe every track carries something beyond just sound, it holds memory, emotion, and identity. My music is about translating feelings into sound, creating atmospheres that people can interpret in their own way.
7. Do you feel the rewards of your musical career match the energy and passion you invest in it, or are there different kinds of fulfillment youโre still seeking?
Iโve only just started releasing my own music, even though Iโve been working behind the scenes for years. The biggest challenge has always been putting myself out there, not just creating, but sharing. Now that Iโve started, I feel a different kind of fulfillment, knowing that my music might connect with someone who feels the same way I do.
8. Can you walk us through your creative process? From the first spark of an idea to the finished track, whatโs the most essential part of your process, and how do collaboration or external influences shape your work?
I usually start with a feeling or atmosphere in my head. Then, I experiment with vocal chops, sampling, and layering sounds to create texture. I record found sounds with a Tascam recorder and process them in Ableton Live, using tools like Granulator II to create evolving layers. My setup is minimalโฆa laptop, Apollo Twin interface, Novation Launchkey, and Yamaha HS5 monitorsโฆbut I focus on sound design to bring each track to life.
9. Whatโs been the most challenging hurdle in either your personal life or music career, and how has it shaped you as an artist?
The biggest challenge was actually releasing music. For a long time, I kept my tracks to myself, partly because I was busy with work, and partly because I wasnโt sure if I was ready to share them. But I realized that music is meant to be experienced, and I wanted to connect with others through it. That shift in mindset has been the most important step in my journey.
10. On the flip side, what moment or achievement in your career so far has made you feel the proudest, and why? And letโs talk about your latest release and future plans.
Releasing my own music has been the biggest moment for me. My debut track No One Should Ever Die was a turning pointโฆit was deeply personal, and sharing it felt like opening a door I had kept closed for a long time. Now, Iโve just released It Felt Like Fire (But I Think It Was Just You), which captures the rush of finding love after solitude, blending emotion with hypnotic, evolving soundscapes. I have a lot of tracks in the works, aiming for a release every month, and Iโm focused on creating visuals and artwork that complement each piece.
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