JESJESSE JO STARK RELEASES โSO BAD,โ A NEW SINGLE AND VIDEO Featuring Jesse Rutherford
Jesse Jo Stark, a Los Angeles-based singer/songwriter, has released her new single โso awful,โ paired with a scorching hot music video. Both the song and the video have a fierce sensuality and striking flair that is characteristic of Starkโs work, which is honest and real.
Michael Harris (HAIM, Angel Olsen) and Jesse Rutherford (The Neighbourhood) co-produced โso awful,โ which also features Jesse Rutherfordโs vocals. The tune is insatiably catchy and reverberates with an underlying edginess, buttery smooth and with an ambient tone. Itโs a song that acknowledges the duality of good and bad, as well as the fact that we occasionally choose what we want above what is genuinely beneficial for us.
โDoing the same thing over and over again and expecting different outcomes,โ Stark says. โโSo awfulโ is about the vicious cycle of pursuing something you desire despite knowing itโs unhealthy for you.โ
The accompanying music video, directed by Ramez Silyan (Everybodyโs Everything), has cameos from figures from Starkโs life, including her father, Richard Stark (Chrome Hearts), Steve Jones (Sex Pistols), Luka Sabbat, and Rutherford. We see Stark seek vengeance on those who have wronged her brother (having returned home missing an eye). Stark goes on a visceral and action-packed spree, complete with fantastic one-liners (โEye for an eye / Dead evenโ) and vigilante justice, in a Tarantino/Robert Rodriguez-style. Little allusions to the aforementioned filmmakers can be seen throughout the video, especially in Tarantinoโs Kill Bill franchise โ from a handwritten list on a notepad to a tracking shot of a lady in a skirt holding a keychain that resembles a weapon used against the Bride/Black Mamba (Uma Thurman).
The opening single off Starkโs impending new album, DOOMED, is โso terrible.โ The 11-track album is one of Starkโs most personal works to date, encapsulating all of the different colors and opposing characteristics present within a person, from the intimate to the obscure.
โThe record explores lifeโs duality, such as love and grief, light and darkness, glamour and horror,โ Stark explains. โI donโt believe we are all just one thing, so I provide everything I have.โ
Stark is a multi-dimensional artist who spends her time not only making music but also establishing a foothold as a designer, creating custom items for musicians such as Post Malone, Orville Peck, and Yungblud. She comes from a hardworking artistic family (her father founded the American brand Chrome Hearts). Stark started her own merch firm, Deadly Doll (named after one of her songs), to combine her abilities and cross-pollinate between fashion and music, seeking ways to push limits in both sectors.
Stark began her musical career at an early age, writing her first song at the age of seven and creating her first band at the age of eleven. Since 2017, she has released solo singles and performed with The Heavy, as well as opening for Guns Nโ Roses and Janeโs Addiction. Last year, she was cast in the five-part episodic drama โFractureโ by French fashion label Balmain and Channel 4, for which Stark composed original music.
For more on Jesse Jo Stark, make sure to visit herย websiteย and follow her onย Instagramย andย Twitter.
