
In a stunning ode to the revered 90s-era boom bap, Typical Div, the incredibly gifted hip-hop artist teams up once again with the talented producer SØ to deliver their latest collaborative masterpiece, “Let It Run.”
This track, an intimate exploration of Div’s life experiences over the years, takes listeners on a musical journey through his California upbringing, his move to Georgia, and the remarkable transformation he underwent, defying all odds.
The production quality is undoubtedly top-notch. The crispy snares, punchy kicks, and vinyl scratches hit the sweet spot, recreating the quintessential boom bap experience with striking accuracy.
Throughout the song, the charm of boom bap resurfaces with contemporary flair, proving its timeless appeal. As the nostalgic beats and soulful samples transport us to hip-hop’s golden era, the modern mix and fidelity provide an unparalleled listening experience. Skillful changes in tempo, occasional breakdowns, and expertly placed ad-libs add dynamic layers that ensure there’s never a dull moment.
Unlike the rapid-fire verses of modern rap, the lyrics take their time to tell a story. It allows the words to breathe, enabling the message to sink in without haste. With raw honesty, Div gives a peek into his struggles, triumphs, and moments of disbelief at how far he has come.
With “Let It Run”, Div and SØ have embarked on their fifth collaborative project, flawlessly blending cutting-edge technology with the essence of retro hip hop, proving that these two can indeed go hand in hand.
KEEP IN TOUCH:
FACEBOOK | INSTAGRAM | TWITTER | SPOTIFY | YOUTUBE

Review By: Grace Donovan