Irada, the Baku-born DJ, composer, and producer, steps boldly into new territory with her latest single “Sarı Gelin,” featuring Ulviyya, released via Café De Anatolia on August 21, 2025. Known as one of the most beloved folk melodies across Azerbaijan and the wider East, “Sarı Gelin” carries centuries of love, longing, and cultural memory. Irada reimagines this timeless piece through the pulse of Afro House, marrying ancestral emotion with the heartbeat of today’s global dancefloors. In doing so, she bridges the past and present.
“Sarı Gelin” opens with a thumping beat that instantly places the listener in an expansive, deserted atmosphere. Then, crunchy sounds come to bite the soundscape in a really natural sort of way. Gradually, exotic traditional strings rise with warmth as they are plucked delicately to evoke the folk origins of the melody. The beats drop and deepen to build momentum, and the soundscape transforms into something hypnotic and immersive by bringing a fusion into the singular appeal.
When the female soprano voice enters, the track lifts into another dimension. Carrying centuries of yearning, she sings emotionally and vulnerably with her sensual and soulful vocals, while soaring and belting over the Afro House rhythm, amidst the pumping hard beats. Invoking magestically, she relays her sorrow as they turn into transcendence.
With “Sarı Gelin,” Irada modernizes a folk melody and sanctifies it on new ground to give the pulse a global relevance while keeping its soul intact, so that it keeps on living forever with newer audiences.
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Review by: Naomi Joan