Camila Cabelloโsย โBam Bamโย may have premiered on last weekโs Hot 100 to the tune of her second-highest debut on the tally yet (as we reportedย here), but โ if industry analysts are to be believed โ theย Ed Sheeran-assisted number is set to slip outside of the top 40 in just its second week of charting.
To turn the tide for theย Ricky Reed-produced breakup anthem, Cabelloโs revving up the promo engine in its support.
Having already given her dedicated fans (affectionately called #Camilizers) aย live performance of the cutย on the late nite TV circuit, now sheโs inviting them to a peek at the behind-the-scenes action of the songโsย Mia Barnes-directed music video.
Look inside to see the happenings on the other side of the camera.
โBamโ is the latest taste of new music set to line the singerโs highly anticipated third solo studio album,ย โFamiliaโย (in storesย April 8).