We dig our own graves as greedy consumers, Sub Urban states in the new music video โCandymanโ
โCandymanโ is slang for โdrug dealer,โ so you can probably guess what the title of Sub Urbanโs new single is about. Sub Urban, on the other hand, would not be who he is โ a brilliant master of creativity โ if he hadnโt put his own spin on it. The result is a song that criticizes consumption and greed, backed by a video that is full of strange concepts and slightly nasty sensations โ see below. Axel Kabundji directed the film.
โChase that bag then (dig your hole) / Realize thereโs no miracles just / Luck and sex and made up ambitions / I make more but (Iโm a poor soul),โ Sub Urban sings over production of pumping bass, bells, and whistles about how one ends up digging oneโs own grave with consumerism. Sub Urban described Candyman as โa frenzied, candy-sweet hymn that portrays a wild capitalist wrath in all of us and the anguish we face from the moment we are born.โ
โCandymanโ is the fourth pre-release song from the New York-based singer-songwriter-upcoming producerโs album HIVE, following the release of โUH OHโ (feat. BENEE) in April.
