London-based trio JW Paris storms back into the scene with their latest single, “Alive” this Nov 23. The track comes strong with the smell of raw and unapologetic sonic experience.
The song kicks off with a punch with driving guitars and raspy vocals, frustrated and desperate. The song only gets more enthralling. The guitar engulfs your ears as it immerses your ears in grunge. Meanwhile, the music keeps the drum rolling. The vocals get more and more attuned to your ears. It comes off sultry as you keep listening, even though energetic.
The lyrics of “Alive” deliver a powerful message about authenticity and resisting societal pressure to conform. The lines “If it was up to me, I’d rather not be anybody’s property / Manufactured into a fake society, no, that’s not me” reflect the band’s commitment to staying true to their roots and rejecting artificial influences.
As the song builds, the bridge takes the vocals to a lower, smoldering quality. The song buzzes with an infectious energy, creating a rebellious anthem for those who choose to be themselves against all odds.
The thematic essence of “Alive” gained additional significance when the making of their song became a case study in how they had to record their song in Buffalo Studios instead of their East London warehouse due to corporate development in their former space. Hence the song becomes a rallying cry against encroaching commercial forces.
The anthem concludes with the powerful chant, “I could lie, I could lie, but I feel alive,” underscoring the liberating feeling of embracing one’s true self.
Review By: Naomi Joan