The music video for Jeremy Loops’ new track, “Better Together,” has been released. Loops appears in the video performing at a wedding that turns into a wild party, with the singer-songwriter joining in on the fun.
“This idea that we’re at our most creative, triumphant, inspired, and yes, 100 percent messiest when we’re together truly encapsulates the essence of ‘Better Together,'” Loops adds. “There’s a pent-up need and need for community, and I think our limited access to one another makes us love and celebrate one another even more when we do get together,” he says.
The video is a stunning, rich, colorful spectacle directed by Bevan Cullinan and produced by Together Films that employs motion to convey emotions. The team cleverly employs super slow-mo to delve into the minute nuances of our common experiences, shot on super high frame rate cameras. In some ways, the last several years have been an uncomfortable go-slow, yet every minute together moving ahead is to be celebrated. Trampolines, confetti explosions, sunflowers, spilt wine glasses, and other props show the wedding party’s attitude, but more importantly, the intrinsic delight in being together.
Jeremy Loops, Ed Sheeran, and Sheeran’s frequent collaborators, Johnny McDaid and Steve Mac (the duo that penned the mega-hit ‘Shape of You’ alongside Ed Sheeran), co-authored ‘Better Together,’ a hymn to the victory of the collective.
It’s the first song off Jeremy’s next album, ‘Heard You Got Love,’ which is set to drop in July.
Jeremy has thoughtfully incorporated these values of connection and celebration of our shared spirit into every aspect of the album. “This is the album I’ve always wanted to make,” he says, “and my hope is that some of the things I’ve written about will mean as much to others as they do to me.” Every song is about something I’m passionate about.”
Jeremy was able to experiment with more technical aspects of recording on ‘Heard You Got Love’ than he had previously. In between regular dips in the ocean, Jeremy worked on the record in his home studio. After working with artists such as Simone Felice (The Lumineers), Jake Gosling (Shawn Mendes), Tobias Kuhn (Milky Chance), and Carey Willets (Dermot Kennedy), Jeremy enlisted the help of a slew of high-end producers for the album, including Ed Holloway (Lewis Capaldi), Eg White (Adele), and Cam Blackwood (Dermot Kennedy) (George Ezra).
Jeremy, a household figure in South Africa, teases a bevy of major domestic gigs to kick off the second season of his musical adventure before resuming his world tour in 2022 this year.
